Sioux City, Iowa has decided to make the best of its ICAO moniker, SUX, rather than change it. The airports new slogan FlySUX, is the centerpiece of a new marketing campaign. The FAA offered five alternative designators, including GAY (no, we didnt make it up).
This is a companion discussion topic for the original entry at https://www.avweb.com/aviation-news/on-the-fly-135