In the depths of the 2008 downturn—I think it was probably 2009—something Jack Pelton, then CEO of Cessna, said at NBAA stuck with me. New aircraft sales had taken a nauseating plunge and bizjet inventories were as high as they had been in years. It wasn’t that nothing was selling, but not much was selling. Never mind that, Pelton said, the company would stay on the gas with new products so as to be ready when the market turned upward again. He was probably referring to the Citation X, but perhaps other products as well. The market never really took a sharp upward turn, but a decade later, it has recovered after a fashion.
This is a companion discussion topic for the original entry at https://www.avweb.com/insider/cessnas-perfect-timing-on-the-skycourier