The best selling LSA in the USA is a carbon copy of NASCAR teams (past and present) approach to rules, guidelines, and specifications. That being, designing and implementing applications to the rules, that in practical use on race day is borderline cheating.
You prepare two cars, one for tech one for racing. The racing version gets acid dipped bodies. One side of the engine has a larger bore than other side. Just make sure a tear-down inspection due to a claiming rule is on the smaller bore side. When one gets caught, argue that the rules allow for these modifications, do something different to take advantage of whatever weakness may be in the following years rule-making as a result of the alleged infraction. All of racing is a challenge to the rules and taking advantage of every opportunity to push as far as a team can go to the fringe of that rule. And if the rule is vague enough to allow for some “creative thinking”, go for it. This is a part of the appeal of NASCAR to most average folks. It’s sort of the American way.
This is what CubCrafters has done with the Carbon Cub. The LSA rules define the weight limit, top speed, stall speed etc. Stuff in the biggest motor (180HP with electronic ignition and use it for take-off only). Fly all the rest of the flight on 80HP…yeah right. Useful load is 424LBS yet the X-Cub with the same engine is 1084lbs. Sure, Mr FAA ramp checker, I am never over the 1320 gross weight limit…but please pay no attention to that moose in the back seat. This airplane exploits every aspect of the LSA guidelines and in a certification way is “legal”. How many are being flown at these legal limits…and at 80-100HP? Probably as many NASCAR teams cars that are totally tech legal on race day, at the time of engine start up.
As a result of their considerable efforts to make a Carbon Cub “LSA legal”, it has turned out to be the best, long term seller because it has all the attributes of a much heavier airplane…because as typically flown, it is a heavier, full size airplane. It exudes strength, brawn, horsepower, back-country capable, testosterone enhancing style of aviating. Now compare that to a Rotax powered modified European class ultra-light that has been neutered to fit the present USA LSA rules. This is good ol’ Yankee ingenuity at its best.
I believe Deland can learn a lesson or two from CubCrafters when putting together their LSA venue. Make it another unique American type of event rather than the Sebring’s international flavored approach. Sun-N-Fun and Oshkosh have their own unique identities refined over time. They are truly American aviation icons beyond the events themselves. Sebring seemed to not have its own identity other than it was an LSA exposition. That alone was not enough. If Deland combines the LSA venue with an American flavor by inviting type club participation of LSA qualified Champs, Chiefs, Luscombes, Cubs, etc for example, maybe an aerobatic display by an appropriate LSA, and lots of demo rides in both old and new LSA’s, they can gain an identity that will draw non-aviators to the event for nostalgia and curiosity sake, while still showcasing the multitude of LSA manufacturers for those with checkbooks in hand. Showcase the range available to the buyer and the non-aviation public that you can purchase a $15K Chief to a $250K GEE Whiz glass panel LSA and fly with no medical. In other words sell the premise of LSA rather than a bunch of manufacturers with difficult to pronounce names.
CubCrafters has tapped into that American mindset better than most. And they have taken advantage of all the wiggle room the LSA rules allow. Big engines, big airplanes, and big wheels.
Deland has an opportunity to do likewise.