I've been covering and writing about businesses of various kinds for a long time and I'm trying to recall if executives always coveted buzz phrases they way they do now. Probably they have, but I just found it less obnoxious when I was younger. (Now, everything is obnoxious. Didn't I warn you about being on my lawn?)
This is a companion discussion topic for the original entry at https://www.avweb.com/ownership/what-customers-say-they-want-vs-what-they-really-want