Textron Aviation Rebrands Denali - AVweb

Gives sales people a conversation starter, explaining ‘What does ‘Denali’ stand for?’

(Name comes from the days of the origin of the airplane when frontier names were popular and perhaps the design was intended for semi-frontier use. Ford motor company has had several versions of small SUVs/4bys/pickemups with names like King Ranch. (Well, perhaps that one only in the BC market, so at least a few people would have heard of that ranch.) But Oregon is a long way from where the name Denali comes from.)