If you have to cancel a program wouldn’t it there be less pie in your face if you cancel an MRJ as opposed to cancelling a SpaceJet, especially after making a big flamboyant deal out of the name change? OEM marketing departments are stupidly good at publicly over naming and over branding good solid products which would have been better served by calling them what they really are at least until they hatch, Mitsubishi Regional Jet in this case. Names like SpaceJet turn on youthful space cadets. Engineers and pilots on the project who even bothered to notice were likely embarrassed. As for the flying public, they couldn’t care less if they are riding in a SpaceJet or an MRJ as long as the airline doesn’t defer the coffee pot in winter, gives them a modicum of leg room, and otherwise at least makes an attempt to treat them with dignity. As long as our house is being cleaned, the industry would be better off if some of the OEM marketing departments get swept out with the rest of the trash.