the ICON will not sell well until it has some utility. It basically needs to carry two full sized people and stuff and 3 to 4 hours of fuel thus at least 500 lbs of peopl and 4 hours of fuel. then it will be more than a toy for Saturday use in good weather. I think it is well done and attractive but owning and flying a seabee and having experienced its capability, the Seabee carries 4 people and stuff with 4 hours of fuel and most importantly it is able to handle 3 ft waves. There is no way I would spend my money on on an ICON. in addition, at that gross weight it should have at least 150 hp in order to handle the weight and hot conditions.
so to be a salable airplane in volume it needs much more capability than the current regulations allow.