Gulfstream will re-brand its new G250 super-midsize jet as the G280, the company announced on Monday. The change was prompted by the company's "sensitivity to the varied cultures of its international customer base," according to the news release. "Since introducing the Gulfstream G250 in 2008 and presenting it to customers around the world, we determined that G280 is a more amenable number sequence in certain cultures," said spokesman Larry Flynn. "This change reflects our commitment to understanding the diverse cultures of our global business environment." Asked for more details, company spokesman Jeff Miller told AVweb that "in certain Asian cultures, numbers can be interpreted in various ways … The previous name was a distraction from what is important about this new aircraft, so we elected to make a change."
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