Airbus says it will change the name of its newly acquired CSeries airliner program and launch a major marketing push that will include order announcements at Farnborough Air Show in mid-July. The company took a majority stake in Bombardier's CSeries on July 1 and seems to be wasting no time ramping up sales and production. "Our top priority is selling the aircraft like crazy," Airbus CEO Tom Enders told reporters last week. On the near horizon is a change of name to fit the current naming convention of Airbus aircraft. It's been widely reported the CSeries will become the A200 series under Airbus.
This is a companion discussion topic for the original entry at https://www.avweb.com/recent-updates/business-military/airbus-launches-cseries-marketing-push