AeroLEDs Introduces New Landing Light Series - AVweb

From the Interweb:

“AeroLEDs SunSpot 36 Equinox is a true dual-function LED Landing AND Taxi light. … Power, Landing 100 Watts / Taxi 75 Watts, Landing 100 Watts / Taxi 100 …
$850.00”

$850? Yikes.

Other than certification what does this do that a $35 Tractor LED light (same size) does not do? Pattern I suppose but seriously?!