The Micro-Jet concept was not ill-conceived, but the limited market for these little hot rods would not absorb many competitors. Gulfstream’s incredible ‘G’ Series would draw most buyers from the Business sector, and Cessna had a potent entry with their Mustang for the slightly less fortunate businesses/owners. Even Cirrus and Honda joined the fray. Chalk this one up to a nice try.
I visited the ABQ factory shortly after they had ditched the under-performing Williams engine for the small P&W Canada one. My takeaway was that building a fairly sophisticated airplane (and taking it to certification) is an incredibly challenging and expensive proposition. Memories of the Lear Fan…
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Five million dollars for a company that builds a mediocre scale-model jet?
Sounds about right.
An analogy in the amateur-built universe may be a kit, something challenging like, oh, a Prescott Pusher or an Orion, that passes through a number of owners without any real progress happening. Each successive owner looks at the original price and what subsequent buyers paid and convinces him- or herself the current asking price is a super deal. Maybe it will get finished someday.
With 300 Eclipse VLJ’s flying, a $5.25 million investment to support those airplanes might work. 300 existing airplanes and aircraft owners could be considered highly motivated for reliable parts, regular service, and not have an orphaned airplane. Building new airplanes would probably inevitably happen if there is ROI in parts and service. Now there are two players for Eclipse VLJ assets, Citiking Int and now AML Global Eclipse.
However, the parallels to Mooney who can’t seem to be profitable supporting 7,000 airplanes, yet somehow like a “phoenix” rising from ashes again and again finding new owners in spite of previous company failures cannot be dismissed by this armchair quarterback. But I can pontificate and postulate easily on this BK buyout because it’s not my $5.25 million. Evidently, this new buyer thinks he can make a go of it. Hope springs eternal.
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Sticker Shock is one factor that would keep potential buyers from committing to a purchase. The airlines are an attractive alternative for our travel dollars when you eye six figures those light aircraft sales receipts.
The Williams engine wasn’t underperforming until they completely redesigned the airplane and made it much larger and heavier than the original concept. It wasn’t Williams fault.